PRIVACY POLICY

At Etherly, we respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the choices available to you when you use www.etherly.in or purchase from us.

1. Information We Collect

Information you provide

·       Name

·       Email address

·       Mobile number

·       Billing address

·       Shipping address

·       Payment-related information

·       Order information

·       Customer service communications

·       Feedback, reviews or other information you voluntarily provide

We do not need to store your complete card or banking credentials when these are processed through our payment service providers.

Information collected automatically

·       IP address

·       Browser type

·       Device information

·       Operating system

·       Pages visited

·       Website interactions

·       Date and time of access

·       Referring website

2. How We Use Your Information

·       Process and fulfil your orders

·       Deliver products

·       Process payments

·       Communicate with you regarding your order

·       Respond to customer-service requests

·       Handle returns, refunds and complaints

·       Improve our products and website

·       Prevent fraud and misuse

·       Maintain website security

·       Send marketing communications where permitted and where you have provided the required consent

·       Comply with applicable legal and regulatory obligations

3. Marketing Communications

If you choose to receive communications from us, we may send you information about:

·       New products

·       Collections

·       Offers

·       Promotions

·       Brand updates

·       Rituals, content and editorial communications

You may unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.

4. Sharing of Information

We do not sell your personal information.

We may share relevant information with trusted service providers where necessary to operate our business, including:

·       Payment processors

·       Delivery and logistics partners

·       Website and technology providers

·       Customer support providers

·       Analytics providers

·       Marketing service providers

·       Professional advisers

·       Government or regulatory authorities where required by law

We only provide service providers with information reasonably necessary for the relevant purpose.

5. Cookies

Our website may use cookies and similar technologies to:

·       Keep the website functioning

·       Remember preferences

·       Understand website usage

·       Improve website performance

·       Measure marketing effectiveness

You may be able to manage cookies through your browser or device settings. Certain website functions may not work properly if some cookies are disabled.

6. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business and transaction records, resolving disputes and complying with legal obligations.

When information is no longer required, we will take reasonable steps to delete or anonymise it, subject to applicable law.

8. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal data, including rights to:

·       Request information about the personal data we process

·       Request correction of inaccurate information

·       Request deletion of personal data where legally applicable

·       Withdraw consent where processing is based on consent

·       Raise a grievance regarding our handling of your personal data

Requests may be made by contacting us at: email@etherly.in

9. Children's Privacy

Our website is not intended for children to independently make purchases.

We do not knowingly collect personal data from children in circumstances where such collection is prohibited by applicable law.

10. Third-Party Websites

Our website may contain links to third-party websites, including social-media platforms, payment providers or other services.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or applicable laws.

The updated policy will be posted on this page with the revised effective date.