{"title":"Incense","description":null,"products":[{"product_id":"smudge-stick-incense","title":"Smudge Stick Incense | Lavender","description":"\u003cp\u003eNot quite floral. Not quite herbal. Lavender sits beautifully between the two.\u003c\/p\u003e\n\u003cp\u003eFresh at first, then softer and more aromatic as it burns, this is lavender with depth rather than sweetness. A considered fragrance for creating an atmosphere that feels serene, intimate and unhurried.\u003c\/p\u003e\n\u003cp\u003eHand-rolled in India, each stick is made to burn slowly, allowing the fragrance to develop gradually and leave a gentle aromatic trail through the room.\u003c\/p\u003e\n\u003cp\u003eThe fragrance\u003c\/p\u003e\n\u003cp\u003eFresh lavender, softened by warmth.\u003c\/p\u003e\n\u003cp\u003eThe first impression is clean and herbaceous, with lavender's characteristic green freshness. As the incense continues to burn, its floral side becomes more apparent — delicate, rounded and subtly warm.\u003c\/p\u003e\n\u003cp\u003eThe ritual\u003c\/p\u003e\n\u003cp\u003eMake room for a slower pace.\u003c\/p\u003e\n\u003cp\u003eLavender is made for the quieter parts of the day.\u003c\/p\u003e\n\u003cp\u003eLight it while you read, journal, stretch, meditate or prepare for sleep. Let its fragrance become part of the transition — from work to rest, from activity to stillness.\u003c\/p\u003e","brand":"Etherly","offers":[{"title":"Default Title","offer_id":54217888268656,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6912\/4976\/files\/MG_28732copy.webp?v=1789970326"},{"product_id":"paulo-santo-2-sticks","title":"Paulo Santo - 2 sticks","description":"\u003cp\u003eA ritual of clearing, intention and new beginnings.\u003c\/p\u003e\n\u003cp\u003eWoody, resinous and naturally aromatic, Palo Santo has long been used as fragrant wood in ceremonial and personal rituals. When lit, its smoke carries a warm, distinctive aroma — creating a sensory transition between one moment and the next.\u003c\/p\u003e\n\u003cp\u003eThe Etherly Palo Santo Set brings this ritual into a simple, considered form: two pieces of Palo Santo Ritual Wood, kept ready for the moments when you want to clear the atmosphere, pause and begin again.\u003c\/p\u003e\n\u003cp\u003eThe ritual\u003c\/p\u003e\n\u003cp\u003eLight. Pause. Let the space change.\u003c\/p\u003e\n\u003cp\u003eLight one end of the wood until it catches, then gently blow out the flame and allow the fragrant smoke to rise. Move through your space slowly, allowing the smoke to drift around the room. Use before meditation, yoga, journaling, intention-setting, or simply when you want to mark a shift.\u003c\/p\u003e","brand":"Etherly","offers":[{"title":"Default Title","offer_id":54277115117936,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6912\/4976\/files\/MG_25543copy.jpg?v=1788851764"},{"product_id":"sage-bundle","title":"Sage bundle","description":"\u003cp\u003eCalifornia Sage + Herbed Sage with Rose \u0026amp; Cinnamon\u003c\/p\u003e\n\u003cp\u003eTwo expressions of sage. One intentional ritual.\u003c\/p\u003e\n\u003cp\u003eEarthy, aromatic and deeply rooted in ritual, sage has long been used to mark moments of transition, renewal and intention.\u003c\/p\u003e\n\u003cp\u003eThe Etherly Sage Ritual Bundle brings together two distinct botanical bundles — the clean, herbaceous character of California Sage and a warmer, more layered blend of sage, rose petals and cinnamon.\u003c\/p\u003e\n\u003cp\u003eTogether, they offer two different ways to create a sensory pause: one crisp and grounding, the other warm and inviting.\u003c\/p\u003e","brand":"Etherly","offers":[{"title":"Default Title","offer_id":54277115281776,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6912\/4976\/files\/MG_2518.webp?v=1790055881"},{"product_id":"smudge-stick-incense-palo-santo","title":"Smudge Stick Incense | Palo Santo","description":"\u003cp\u003eNot quite floral. Not quite herbal. Lavender sits beautifully between the two.\u003c\/p\u003e\n\u003cp\u003eFresh at first, then softer and more aromatic as it burns, this is lavender with depth rather than sweetness. A considered fragrance for creating an atmosphere that feels serene, intimate and unhurried.\u003c\/p\u003e\n\u003cp\u003eHand-rolled in India, each stick is made to burn slowly, allowing the fragrance to develop gradually and leave a gentle aromatic trail through the room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Fragrance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFresh lavender, softened by warmth.\u003c\/p\u003e\n\u003cp\u003eThe first impression is clean and herbaceous, with lavender's characteristic green freshness. As the incense continues to burn, its floral side becomes more apparent — delicate, rounded and subtly warm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ritual\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake room for a slower pace.\u003c\/p\u003e\n\u003cp\u003eLavender is made for the quieter parts of the day.\u003c\/p\u003e\n\u003cp\u003eLight it while you read, journal, stretch, meditate or prepare for sleep. Let its fragrance become part of the transition — from work to rest, from activity to stillness.\u003c\/p\u003e","brand":"Etherly","offers":[{"title":"Default Title","offer_id":54344806662512,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/6912\/4976\/files\/MG_28833copy.webp?v=1789970392"}],"url":"https:\/\/etherly.in\/collections\/incense.oembed","provider":"Etherly Earth Pvt Ltd","version":"1.0","type":"link"}